Pemanfaatan Strategi Pemasaran Berbasis Online Terhadap Peningkatan Pendapatan UMKM di Indonesia

Abstract

This study aims to explore the implementation of online-based marketing strategies by UMKM and its impact on increasing revenue. This research uses a qualitative approach method with data sources conducted through interviews and observations. Some important factors found were understanding of technology, creativity in marketing content, and the ability to adapt to digital market trends. The results of the study show that UMKM that implement online-based marketing strategies effectively can increase sales, expand customer base, and increase consumer loyalty. This study suggests that UMKM continue to develop digital capabilities and utilize various online platforms to strengthen their position in the market. In addition, the importance of support from the government and related institutions is also a factor that drives the adoption of digital technology among Indonesian UMKM.